Emma Mae’s

brand identity

After over 20 years serving in a sales job, the entrepreneur behind Emma Mae’s sought to settle down and bring the same happiness to others that her own mother brought to her through her love for baking. Named after her daughter Emma, and inspired by Emma’s favorite sweet treat, the shop’s specialty is edible cookie dough. Emma Mae’s is slated to start serving its sweet, sprinkle-topped varieties alongside other tasty treats in Atlanta, Georgia in the near future.